#UnpredictiveText celebrates the evolutionary nature of Canary Wharf as it moves into the latest phase of its remarkable story

The careful stewardship of our private estate over the past 30 years has made it one of the safest, best maintained, connected and most vibrant districts in the capital. And now, a new chapter begins as the installation of Water Street bridge connects the original Canary Wharf estate to its new district, Wood Wharf.

We have extracted key words from a 30-year archive capturing the Canary Wharf story. These words have then been entered into a generative algorithm that randomly synthesises noun, verb and noun creating hundreds of unexpected three-word combinations, each with a positive, poetic feel and tangible energy.

This campaign is the perfect analogy for living at the heart of Canary Wharf.

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